John Cena’s face will be splashed on around 3 million Fruity Pebbles boxes in a promotion leading up to WrestleMania XXVIII in Miami, Florida, according to CNBC’s Darren Rovell. The former WWE champion accepted the endorsement deal with the cereal company and is expected to make some good money out of the deal. On Twitter, The Rock – who started the whole Cena-Pebbles thing – joked that he expected a royalty check in the mail for his part. Post – the makers of Fruity Pebbles – is running a sweepstakes where the winner will get to meet John Cena in person at a live WWE event.
“It is truly an honor to team up with Post Fruity Pebbles. After all, who doesn’t dream of being on a cereal box one day? I am proud that the
partnership also spreads awareness about the life-changing wishes granted by the Make-A-Wish Foundation and ‘be a STAR’s’ anti-bullying message of showing tolerance and respect,” Cena said today in a press release issued by Post. The press release also notes that the whole Cena/Fruity Pebbles comparison started thanks to the Rock and the power of social media.
Colin Vassallo been editor of Wrestling-Online since 1996