WWE won two 2016 CableFAX Digital Awards for Best Social Good Campaign and Best Digital Marketing Campaign. The Best Social Good Campaign award was for the Connor’s Cure awareness campaign, while the Best Digital Marketing Campaign was for WrestleMania 31. WWE beat the Food Network & Cooking Channel’s #BakeitForward initiative and Hallmark’s Kitten Bowl II for the first award while the second award was shared with Comcast Cable’s X1 Conversion Campaign, beating NBCUniversal, truTV and Turner Entertainment Networks. The 2016 CableFAX Digital Awards honors the outstanding websites, digital initiatives and people in the Digital and Technology industry that are driving the digital media revolution.
Colin Vassallo has been editor of Wrestling-Online since 1996